Price Gougers Beware!

Tropical Storm Hanna is expected to graze the coast of Virginia this weekend on its northward path, and Gov. Timothy M. Kaine has declared a state of emergency. In a follow-up message, Attorney General Bob McDonnell issued a warning that the Virginia Post-Disaster Anti-Price Gouging Statute is now activated.

And what does that act do?

It “prohibits the charging of “unconscionable” prices for “necessary goods and services” within the affected area during the 30 day period following issuance of a declared state of emergency. The basic test under the statute is whether the price charged for the goods or services “grossly exceeds” the price charged immediately (within 10 days) before the disaster. “Necessary goods and services” includes those goods or services for which demand does, or is likely to, increase as a result of the disaster.

The AG’s office thoughtfully provided a “price gouging complaint form” so citizens can report offenders.

It will be interesting to see what impact the price-gouging statute has on the clean-up after the storm. I’m not persuaded that it will be especially helpful. It might even hurt. Let me explain:

One thing we can anticipate from the tropical storm is a glut of fallen trees. Trees on power lines. Trees on houses (some causing structural damage and others not). Trees across roads. Trees in driveways. Trees in the back yard. Trees in the woods. The urgency associated with clearing any given tree will vary widely. A tree blocking traffic or preventing a roof repair will be a priority; a tree simply looking unsightly in the front yard will be less of a priority.

There will be a finite number of tree service employees, even if they come in from miles around and work 16-hour days. They will not be able to clear everybody’s trees all at one time. Some people will have to wait. Who will decide whose tree gets cleared immediately and who has to wait?

Well, if tree service crews are able to respond to supply and demand and raise their rates to “unconscionable” levels, they will prioritize work based upon on peoples’ willingness to pay. That willingness to pay will reflect, among other things, the urgency of a given situation. Someone with a leaking roof will be willing to pay more than someone who wants to clear a tree from his back yard… which makes total sense.

What happens if tree service crews are worried about getting prosecuted if they charge “too much.” What happens if they don’t feel free to increase their rates? Perhaps they’ll work on a first-come, first-serve basis, regardless of priority. Perhaps some will work only 12 hours a day rather than 16. Perhaps, if they live in Richmond or Fredericksburg, some will figure it won’t pay to drive down to Hampton Roads and check into a hotel. Maybe they’ll just stay home. Maybe it’ll wind up taking twice as long to clear all the trees as it would have if people could charge the market price.

A similar logic applies to the sale of every other product and service, from electric generators to chainsaws, from repairing broken windows to supplying water, ice and food. Economic theory suggests that repressing prices will inflate demand, slow the arrival of new supplies, and create shortages.

Maybe it won’t work out that way. Maybe the inhabitants of eastern Virginia will all pitch in and share in a spontaneous display of good will towards their fellow man. We’ll see. It will be most fascinating to watch.


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6 responses to “Price Gougers Beware!”

  1. Anonymous Avatar

    Jim,
    Price gounging does occur. In 1996, Fran hit the N.C. coast. My elderly parents were living in a house on the Pamlico River that had considerable waterfront but was on a small knoll so it had withstood years of hurricanes.
    Fran swamped their property and surrounded the house. A window to the basement broke and water flooded in. Their oil tank for heating broke lose, causing an oil spill in the basement. A shark all the way from Greensboro fixed it, but charged them in the five figures, about double his estimate. He claimed the oil (which was confined strictly to the basement) entitled him to “environmental” fees.

    Peter Galuszka

  2. Norman Leahy Avatar
    Norman Leahy

    Even with the explanation of “unconscionable” prices, Jim, this statute is a joke. But it does look nice on brochures (and in political ads).

  3. Jim Bacon Avatar

    Peter, Sounds like the shark from Greensboro defrauded your parents — quoted them one price then changed the price based on a B.S. reason. That’s fraud and should be prosecutable. I would have zero sympathy for the guy.

    But’s quite different from a willing buyer and a willing seller reaching an agreement on a price, high though it may be.

  4. Pre-Isabel, gouging was a growing problem in the aftermath of disasters in Virginia and in the nation. During Isabel, the word against gouging was raised quite loudly. It should be noted that gouging on labor is considered to be more than 3x normal labor cost. Post-disaster on materials and equipment is allot more detailed.

    With that in mind, consider the honest effort out there to assist in the cleanup of every disaster. You have crews being brought in well ahead of time to securing lodging, which will soon be scarce. These crews have to be paid and fed. After the disaster, these workers have to be paid overtime after 8 hours, and weekend labor rates on Saturday and Sunday, and then when its over, have to be paid travel-time back. Sometimes incentive bonuses are required to get ample labor committed. Consequently, everything cost more after a disaster strikes. Other factors are involved of course, but generally, everything moves up.

    This all works when a disaster strikes and there is enough work and companies involved have the jobs to make this all financial work. When disaster prognostications fail to deliver the damage foretold, many business in the cleanup business, are left high and dry.

    “Wow, this was barely a storm and there’s hardly any damage! Why the hell are you charging me $1,200 dollars for a new 40 gallon hotwater heater ?”

    If we expect the laborers to be ready to swoop in to help us out of this mess, we are committed to paying the costs to keep them on standby, for the better or worse.

    Are there otherwise laborers and companies not carrying such a financial burden while it intends serve the public, say as compared to the local small business? Yes, there certainly are, but that doesn’t stop them from pretending they are due an extreme-inflate price. Those entities will be researched and prosecuted, while others legitimize the higher price because they have subbed out work to other labor or entities from outside the respective area.

    I have my eye out for gougers and fight them all the time. But I quickly realized, alot of it is worthy, even though it doesn’t appear that way on the surface.

    My point is, don’t assume every high bill or estimate is gouging. Nonetheless, file those reports and let those with the best visual eyesight on the matter, make that call. Moreover, avoid the mess and get 3 estimates in writing. And, if a contractor asks for your insurance estinate (if you are insured), don’t give it to him until he presents his.

    Good luck to all this weekend and shortly thereafter, next week with Ike. He’s definitely in the picture also.

  5. Anonymous Avatar

    Jim,
    In this case, Dad was 80 at the time and in ill health. He wasn’t about to add to his woes the trouble of a court fight. Obviously the shark knew this and factored it in.
    One more case that does support your idea is my own. After Isabel, I faced about seven tall pine tres down in my yard. One smashed my deck. A bunch of tree types went through and some wanted upwards of $1,000 per tree. One old guy did it for $200 apiece. Supply and demand did work in this case, but there are plenty of land sharks out there. The elderly are specially at risk.

    Peter Galuszka

  6. Larry Gross Avatar
    Larry Gross

    One perspective not readily appreciated is that many businesses deal routinely with widespread impacts of “events” and many do it without gouging people .. and the way they handle it is by triage criteria.

    Often.. the advent of cold water results in furnaces that won’t come on… water pipes that burst… and many plumbing and heating companies will query the caller to see if they have no heat and no way to have temporary heat.. or in the case of pipes… if the water is shut off – yet.. etc.

    You’ll see things like this when flu hits … the medical care folks will prioritize the most vulnerable…

    when electricity goes out.. the company prioritizes those with health issues that require electricity….

    and no law (as far as I know)… these business do this on their own… and here’s a key thing for anyone to be aware of…

    a local business that expects to have business AFTER an incident .. needs to maintain it’s reputation as fair and reasonable.. or else after the incident is over with – people will remember how they acted…

    …so if you are in a bad spot… and you cannot get satisfaction … cannot/will not stand in line.. to get service – this is a warning sign…. when you decide to contract with a person who is not associated with a local business – you are taking risks.

    Sometimes.. you have no choice (or think you don’t) but the warning signs are there..

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