Millions More for Higher Ed — with Strings Attached

by James A. Bacon

Among the billions of additional spending for traditional Democratic-leaning constituencies in the next two-year budget, the General Assembly is ladling out $80 million more in state support for higher education. Unlike with most new expenditures, lawmakers are demanding something in return: To get their share of the moolah, public colleges and universities cannot boost their tuition in FY 2021.

How refreshing. Legislators are holding a branch of state government — public higher education — accountable for performance. They’re not micro-managing the higher-ed institutions; they’re not telling them how to do their job. But they’re not blindly shoveling money into a broken system either.

Think of it as a paradigm shift for the way government should operate. Set a metric — tuition & fees — by which to gauge performance. Then set a target: zero increase. Reward institutions who achieve the goal and withhold added funds from those that don’t.

Better yet, there’s more to the legislation. Writes James Toscano, president of the Partners for College Affordability and Public Trust in a recent Richmond Times-Dispatch op-ed:

The assembly deserves credit for requirements included in the budget to spend time reviewing the underlying costs on campuses, how tuition is charged by family income level, and the models it uses to make funding decisions.

These reviews will give the public and policymakers a clearer picture of what the public gets in return for its expenditures and the efficiency of financial aid programs, and will help policymakers better use scarce dollars to incentivize outcomes that are in the public interest.

The institutional interests of colleges and universities are not aligned with those of tuition-paying students and their families. As non-profit enterprises, higher-ed institutions are driven by two things: the quest to bolster institutional prestige and the desire to placate noisy internal constituencies. The only time students have any influence is during the college-selection process, when they pick College A over College B. Once they enroll, they are powerless, and so are parents who stroke the tuition checks. The only institutional force capable of pushing back is the legislature.

So, the General Assembly’s interest in stabilizing tuition & fees is a good thing.

The phrase in Toscano’s op-ed that most intrigues me is the reference to “reviewing the underlying costs on campuses.” That is essential. State government should not get into the business of micro-managing public colleges and universities — that would be disastrous. But it would be helpful to highlight cost drivers in college budgets, compare institutional performance, highlight best practices, and provide data and analysis that not currently inaccessible to boards of visitors. The state can bypass the information monopoly in which college presidents spoon-feed boards the data and analysis the presidents want them to see.

Some obvious questions: What is the ratio between administrative staff and faculty? Which departments are bursting at the seams, and which struggle to enroll students? Are faculty teaching more or less? Are the most highly compensated professors teaching more or less? What are the costs (including depreciation) of maintaining buildings and grounds? There are many measures of cost and productivity that higher-ed institutions simply do not make public, if they track them at all.

I look forward with great anticipation to future findings.


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8 responses to “Millions More for Higher Ed — with Strings Attached”

  1. LarrytheG Avatar
    LarrytheG

    You gotta admit. After years of the GOP doing nothing other than moving their lips – it took the Dems to actually do something.

    I’m totally on board with the idea that in exchange for state money that the colleges MUST provide comprehensive institutional metric data and that provides an opportunity to contrast and compare the institutions. That data is not going to be useful until the state hires some forensic auditors to cut through the slice & dice rope-a-dope stuff that will surely follow.

    But I’d also say – again – that all of the institutions are competing with each other on programs, academic offerings, sports, etc and that takes money and they’ve made a choice – austere institutions die – and the ones with lots of programs and other offerings draw customers.

    It’s sorta like someone saying they’re going to get a car and the salesman shows them the cheaper plain jane then the gussied-up model and most folks just don’t have the discipline to get the stripped down model and they’re more than willing to go into debt for a bunch of years to get the “the one they want”. That’s even more true when shopping for College for their kids.

    At the end – it’s not as much about costs as it is about value.

    And some people do know about value and that’s why they’re willing to go into hock for example, a degree from UVA. Not rocket science. And UVA knows full well that they have an in-demand product even if it costs more than some uber-cheap institution.

  2. Dick Hall-Sizemore Avatar
    Dick Hall-Sizemore

    I think Mr. Toscano is reading too much into the budget bill language and is too optimistic in his expectations of what the study will produce. The purpose of the study is to “review methodologies to determine higher education costs…” I doubt seriously that this effort will get down into the details and confront the sort of questions that Jim Bacon poses. One of the items that the study is supposed to identify and recommend is “measures of efficiency and effectiveness”, so I hope that I am wrong. However, the study will be overseen by SCHEV, who has been appropriated $150,000 per year to hire a consultant. The study is supporsed to “build on existing efforts including the assessment of base adequacy…and peer institution comparisons.” In the past, institutions got to select their “peer institutions” in other states to whom they felt they should be compared and funded accordingly. I expect the study will produce more of the same.

    1. It may be my expectations that are unrealistic. I don’t recall Toscano having called for the data analysis that I’m urging here.

  3. As I recall, a study done about 10 years ago found that the primary reason for the increase in costs was the building and maintaining of sports and recreational facilities — places for the students to play.

  4. LarrytheG Avatar
    LarrytheG

    The thing that many do not fully understand is that College for a lot of folks is not just about education. It’s a package of amenities and for some a once-in-a-lifetime rite of passage that parents want their kids to have.

    If this were just about “education”, there are a ton of more cost effective ways to get just that.

    Kids and their parents WANT that “prestigious” degree from a major NCAA sport college, upscale dining halls, etc.

    People WANT that stuff AND they’re willing to pay a premium for it. Many of them actually do not want a bare-bones package!

    And more important – the colleges and universities know this and they continue to plow money into the things that attract enrollment.

    It’s like a business!

    It’s like a business that also enjoys govt subsidies!

    It’s like demanding that a business show all it’s finances in return for the subsidies!!!!

    Ask Dominion about this !

    ๐Ÿ˜‰

  5. Larry, you’re partly right and partly wrong. (Pretty good batting average for you!)

    Students from affluent families are looking for the full package of amenities. They set the standard, which colleges feel they must meet in order to recruit the affluent (high SAT-scoring) students, a major prestige factor. Less affluent students wind up paying for amenities they may or may not want or be willing to pay for.

    1. LarrytheG Avatar
      LarrytheG

      Man!

      So what am I wrong about?

      just this subject, please…

      ๐Ÿ˜‰

  6. Reed Fawell 3rd Avatar
    Reed Fawell 3rd

    Assessment:

    Potentially a very important step. James Toscano, president of the Partners for College Affordability and Public Trust, and his group, should be thanked. That said, much remains between lip and cup before meaningful results can be achieved. Hence real results are highly speculative given the resistance that surely will be encountered, most of which is very politically driven, given money and culture involved that prevent real solutions that will require nothing less the deep systemic change.

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