Has College Enrollment Peaked?

Source: U.S. Census Bureau
Data Source: U.S. Census Bureau, Current Population Survey

The number of Americans enrolled in four-year colleges has increased fairly steadily since 1970 but it took a dive between 2011 and 2012. Nationally, according to the September 2013 edition of American Consumers Newsletter, enrollment at four-year colleges plunged by 580,000, or about 5.3%.

Is that drop indicative of a long-term trend? Has enrollment peaked as the cohort of college-age students plateaus and an increasing number decide they can’t justify paying sky-high college tuitions? Does this represent a crisis for higher ed? Or is the decline merely a blip? Enrollments have declined in the past, only to rebound strongly, as shown in the U.S. Census graph above.

I don’t pretend to know the answer, but I think it’s a question that we need to start asking ourselves. Here in Virginia, there is no sense in over-investing in college faculty, administration, buildings, dormitories and infrastructure if the demand does not materialize. We also need to be alert to the possibility that public colleges that gambled on increasing head counts may suffer financial difficulties if enrollments (and accompanying tuition payments) don’t meet projections.

Interestingly, Virginia appears to have bucked the trend in 2012. (I say “appears” because the national data is drawn from the U.S. Census, while the state data I use here comes from the State Council of Higher Education in Virginia (SCHEV, so I may not be comparing apples with apples).

Data source: SCHEV
Data source: SCHEV

While enrollment tanked nationally, full-time enrollment managed to grow in Virginia by 2,000 between 2011 and 2012. (That was partially offset by a decline in part-time enrollment of 1,500.)

Now, circling back to previous blog posts I’ve made about the indebtedness of Virginia governmental and quasi-governmental institutions, I pose the question: If the downturn in enrollment is a long-term phenomenon, exacerbated by competition from Massively Open Online Courses (MOOCs) and other lower cost models for delivering education, and if public colleges have piled up debt in expectation of ever-increasing enrollments, could any of our public institutions find themselves unable to shoulder their debt?

I am not answering that question in the affirmative. Perhaps all of our public institutions are superbly managed and they’re all doing swimmingly well. But I take nothing for granted. I think the question is worth asking.

Update: SCHEV has approved new enrollment projections for all higher-ed institutions, as can be seen here:

Graphic credit: SCHEV.
Graphic credit: SCHEV.

That amounts to a 31,000 increase in in-state students and 36,000 out-of-state students. Frankly, I’m skeptical, but think what a boon to the Virginia economy it would be if the numbers proved true. Thirty-six thousand out-of-state students spending, say, $30,000 each on average on tuition, room, board and beer money — that’s more than $1 billion!

— JAB


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18 responses to “Has College Enrollment Peaked?”

  1. Interesting read.

    I wonder how Virginia’s community colleges have played into this. The Virginia Community College System reports its enrollment numbers by year and college here. It looks like, from 2002 through 2012, the entire VCCS system saw steady growth in enrollment (except for a very slight dip in 2003 and another dip in 2012). I wonder if the same people who are inclined to enroll as part-time students at a 4 year institution are the same people who would be willing to enroll at a community college instead?

    Community colleges in Virginia offer an easy way to get college credits, at more affordable prices. I wouldn’t be surprised if part-time students were moving away from 4 year institutions and picking up credits at community colleges instead.

  2. 1. Dad and Mom are broke.
    2. Fewer are willing to take on lifetime student loan debt.
    3. Why go for high priced higher education if your entry scores suck?
    4. Take the remedials and develop a healthy study plan. Then:
    5. Get an associates, then a job, and let life and the employer pay for the expensive stuff.

    Not something the Ivory Tower wants to hear I’m sure.

  3. Darrell is, as usual, dead on Darrell…

    😉

    if there is such a thing of “hollowing out” of the middle class, this is one of the places we’ll see it.

    Mom/Dad with money are going to continue to send their offspring to 4-year institutions.

    But Mom/Dad hanging on to middle class by toes and fingers no longer has the discretionary money or ability to use home equity or feels uncomfortable about borrowing gobs of money in a world where companies are shedding people everywhere they can computerize… or go to part-time …etc..

    If you are Mom/Dad – in your 40’s/50’s and get laid off – you’re going to have a heck of a time finding equivalent replacement employment and if you have a pre-existing condition like about 1/2 of people do – you’re pretty much screwed and 4-year college just slipped away for the kids.

    In the end, this may not be such a disaster – as Darrell alludes to other ways to get a real workforce education… then worry about tidying up your credentials.. later…

    As perverse as it might seem, in a funny way, we may be returns to some good old principles of personal responsibility and initiative.

  4. Breckinridge Avatar
    Breckinridge

    Demographics are changing as well, and some of the ethnic groups that are growing do not have strong traditions of college attendance — and in this case I’m thinking of the Hispanics. College educated married couples (of all ethic groups) are having smaller families or no families. There needs to be greater outreach to those potential first-in-college students of the value of at least a full associate’s degree.

    But two other things are going on — 1) parents are not able or willing to start saving in the early years so the pot of money is not there. There is much more of an expectation now that debt will be the main source of funding. And 2) gee, this stuff is HARD and lots of kids would rather play their video games. Seriously, we do not value or celebrate educational achievement and the message has been widely received. We spend a lot of time talking about STEM but far too many students are simply unable or unwilling to work that hard and learn the math.

    Virginia’s enrollment projections are largely flat for the next few years, and frankly it will be a challenge to maintain even small growth and maintain the competitiveness as well.

  5. DJRippert Avatar

    It’s time to start putting the pieces together. Automation is replacing human jobs faster than new jobs are being formed. This is dampening recovery since people without jobs are weak consumers. The trend is accelerating and likely to increase at an increasing rate over the next 20 years. Many, many people will need to be trained and re-trained while in the workforce. Unbridled immigration adds to the supply of labor in a market where the demand for labor is weak thereby lowering the price of labor.

    “If high skill jobs that require college degrees start getting substantially automated, that will threaten an important aspect of the social contract: if there’s anything left of the American Dream, it is the idea that if you work hard to educate yourself, you’ll have a better shot at prosperity. If that promise comes up short, it may ultimately destroy the incentive for broad-based pursuit of education. There’s significant evidence that this may already be happening: one study recent study suggests that as many as half of college graduates are ending up underemployed.”.

    http://www.huffingtonpost.com/martin-ford/job-automation-is-a-futur_b_832146.html

    1. Interesting… I’d love to see the data. I’m surprised the higher-ed lobby hasn’t made more of that fact. Out-of-state students pay big bucks in tuition & fees. They help support the Virginia economy. One could make the argument that what’s good for Higher Ed is good for Virginia.

  6. Andrew Moore Avatar
    Andrew Moore

    Jim,

    My colleague Lori Garrett, Director of the Higher Education Studio at Glave & Holmes Architecture, noted that one of explanations for the difference between national and Virginia statistics in that Virginia is a net importer state. There are more out-of-state students attending our universities than Virginian’s traveling elsewhere.

    Andrew

  7. two excellent posts by Breckinridge and DJ….

    DJ notes that automation – the kind that uses artificial intelligence – and the like – will start to impacts MORE than just pure “labor” type jobs …

    I do not think STEM-alone should be the focus – it should be any/all jobs that require high skills in critical thinking and real-world problem solving – involving the use of technology – including knowledge and information technology.

    jobs that require significant “thinking” and “reasoning” skills – that are schools are NOT truly emphasizing AND the parents and kids are avoiding like the plague.

    The idea that any degree from any “name” university will get you a good job and a career – is becoming a myth.

    We simplistically blame “bad” teachers and unions and think that sending kids to charter/choice/private/home schools is going to fix this problem and it’s not – unless and/or until – we REQUIRE rigorous academic standards for everyone to include critical thinking and real-world problem solving.

    The world has changed fundamentally in the last few decades and the pace has quickened – and to this point – it’s beyond many people to truly understand what has happened and so we look for someone to blame – like Luddites who don’t understand nor trust the world they live in.

    The simple truth is – the most advanced and successful national economies in the world are matched point for point with literacy and education levels and we are so busy trying to line up whipping boys that we are in the process an an epic fail.

    forget the pensions and boomergeddon – if we don’t get this fixed – they’re just going to be collateral damage….

    we MUST get ourselves straight on this… it we are serious about this country having a competitive economy and reducing our entitlements.

  8. SCHEV just approved enrollment projections through 2019-20 at its last meeting. A summary can be found here: http://research.schev.edu/?xO18

    Last year’s release of the Post Completion Wages of Graduates sheds some light on employment/employability and the new release will include expanded data on enrollment outside of Virginia. the 2014 reports are expected to include wage information from at 42 additional states.

    1. Thanks for the link, Tod. Very helpful. I’ve updated my post to include the SCHEV projection.

      1. Jim, you’re welcome. I will point out that a lot of the growth is Liberty’s online program, but that is still money that comes to Virginia.

  9. The crises of rising college costs and sinking world rankings of American educational achievements mean that this is not the time to reduce governmental support for state universities and scholarships for those in need. But such a course requires a re commitment to the notion that such public expenditure will spur long-term economic growth in a global economy that becomes sustainable by furthering equal opportunity.

    Otherwise it’s business as usual: an increasingly uncompetitive (less educated) and income divided America.

  10. here’s the problem – it’s sort of like the congestion problem in transportation.

    How do you provide money to something that needs reform – without continuing the status-quo/business-as-usual?

    I’m pretty sure that’s what drives the “starve the beast” philosophy from the right.

    If we do not do something meaningful about reforms – it’s going to just buttress the right’s philosophical approach.

    we (both sides) have to find some reasonable middle on this – if we are going to make changes that matter.. changes that lead to more cost-effective outcomes; More money alone nor cuts alone are going to fix the problems.

  11. Another contributor to lower enrollment is probably that the population bulge of 18 year-olds has passed/peaked.

    1. DJRippert Avatar

      I was thinking the same thing but couldn’t see the expected dip in enrollments after the baby boomers should have graduated. Shouldn’t we have seen a pretty serious decline in 1986 when the last of the Baby Boomers turned 22?

  12. reed fawell III Avatar
    reed fawell III

    The above comments paint a challenging future for higher education in this country. Attracting and keeping students enrolled in college for the six to eight years that it now typically takes to get an undergraduate degree might well prove to be ever more difficult for colleges that have grown dependent on long term students paying ever higher tuition. Perhaps some central drivers might quicken and deepen their looming challenges. Here are a few thoughts on what some of those drivers might be.

    1/ Up until now, ever more Americans have been receiving college degrees, yet despite this fact, it now appears that fewer Americans graduate from college with the benefit of a college education. Mildly stated, more and more of today’s college graduates (and those who fund their college education) are not getting what they paid for.

    Recent studies, both demographic and educational, confirm these suspicions. For example, Professors Arum and Roksa in found that 36% of recent college students showed no significant improvement in a range of skills such as critical thinking, complex reasoning, and writing, over those students’ first four years of college. Their study also concluded that the great majority of the rest showed only modest improvement over those four years. Accordingly, it is quite reasonable to suspect that relatively few recent US college graduates have received a college education. And it is also quite likely that many of rest have not received anything that is remotely close to a college education.

    It is also remarkable that this Roksa (of UVA) and Arum study reported on student learning at 24 universities that ranged from large public flagship institutions, to highly selective liberal-arts colleges, to institutions that historically serve minorities. After reading Academically Adrift, I was left wondering how many four-year college students today enjoy even the benefits of an adequate high school education.

    Hence, it is also reasonable to wonder if today’s failure of so many college graduates to get college level jobs after graduation is solely by reason of a poor economy. Indeed many employers now report that their college level jobs often go unfilled because they cannot find college graduates qualified to fill them, despite the growing numbers of unemployed and underemployed “college graduates.”

    This problem now threatens the US economy, and the future of a generation of graduates who have lost four years of their lives, and are now saddled with a future threatened by chronic failure and hobbling debt, instead of the fruits of a college education that they paid for, but did not receive.

    2/ Regrettably, few colleges and universities seem willing to address these ugly facts. Few even will admit them. Instead, they spend ever-larger sums of scarce monies on non-academic initiatives whose cost are nevertheless passed onto the students.

    For example, as reported on this website, Virginia’s Joint Legislative Audit and Review Commission’s recently reported that 65% of the total price of higher education paid by a typical freshman student in Virginia was for non-academic services. Also it appears that a growing proportion of new outlays funded by student tuition for “academics” are not applied towards educating those students, but rather are used to pay the exploding costs of administrative overhead and academic research infrastructures that primarily benefit the research faculty and university, and only very few highly specialized students.

    Thus it appears that, even as fewer students today receive a “real college education,” an ever smaller portion of their tuition dollars go toward remedying the problem, or toward providing what is necessary to provide them any education at all. Rather, their money is spent on ever growing non academic costs – for elaborate dorms, fitness centers, food services, entertainment facilities, elite athletic programs – and for specialized research infrastructures, ballooning administrative overhead, outside contracting work, in addition to ballooning debt service on bonds that now are also necessary to finance all of these activities that have little to do giving students even a basic college education. Indeed, according to an increasing number of studies, many of these expensive activities build things that distract from and undermine the education of students.

    In stark contrast, school administrators and facility typically not only use this elaborate infrastructure free of charge, but they are also paid to enjoy and benefit from it. Indeed their appears to be a rising trend that allows them share in the profits of this infrastructure while shielding them from any loss or cost that results from their activities.

    Thus the disconnect between higher education and student learning continues to widen.

    3/ So why do our colleges and universities spend as much as 80% of student tuitions on entertaining students and alumni, and benefiting faculty and administrators, instead of educating students who desperately need a college education compete in today’s world?

    Perhaps the institutions think they have no choice. Most depend on student tuition to pay their bills. They need ever more students to fill ever more seats if they are to pay for the lifestyle that their faculty, administrators, alumni, and students are accustomed to. And to pay the debt they have already incurred to maintain this lifestyle in years past.

    So their cardinal rules of keeping the status quo going might be. Keep attracting as many students as possible. Keep as many students paying full tuition for a long as possible. Keep raising tuition. Keep expanding student loan sources to pay tuition. Keep students, parents and alumni as happy as possible.

    This get harder as the years go by, especially when parents, students, alumni and governments face economic hard times. A vicious cycle can easily develop. Institutions then find themselves in bidding wars for students and prestige. They must divert ever more tuition money from insuring a good and demanding education for their students to paying the growing costs for keeping their funding sources (students, parents, alumni) entertained and happy. Hence, the growth of “student resort” accommodations complete with entertainment venues, course menus of little serious value, and other activities that undermine serious education, rather than promote it.

    This also includes rampant grade inflation. This keeps students and parents happy, but undermines the entire process of educating students. This easily morphs into a fraud perpetrated against those paying to learn and professors paid to teach and insure learning. The value of all students’ degrees can then plummet. Those cheated out of a college education learn of their plight only on their graduation into the real world. Those who deserved high grades cannot prove they earned them. Meanwhile our colleges and universities keep diluting their students’ education while sweetening the pot of their non-academic lifestyle that breed illusions and bad habits in their students. This in turn forces schools to keep raising tuition to pay for their own bad habits, past and present.

    The explosion of federal student loans has worked to put these bad habits on steroids. More on that subject later, but meanwhile all this points to Jim Bacon’s “Message to university boards: Be afraid. Be very afraid …” that concluded his article Quote of the Day: Sebastian Thrun.

    Some other articles on this website touching these issues include: Athletics and Debt Driving up Virginia College Cost, and University Coalition Bereft of New Thinking, and also UVa’s New Vision as Autonomous Public University.

    1. reed fawell III Avatar
      reed fawell III

      For background see for example: Athletics and Debt Driving up Virginia College Costs posted on this website.

      1. reed fawell III Avatar
        reed fawell III

        Also see on this website:
        Playing With Other People’s Money
        University bereft of New Thinking

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