By Dick Hall-Sizemore

Governor Northam is moving to increase the amount of business that goes to companies owned by women or minorities.

A little background would help put the pending legislation into perspective. There have long been programs at the federal, state, and local levels that serve to give some preferences to small businesses, as well as to businesses owned by women and minorities. These programs have generally been upheld by the courts. Indeed, one of the leading cases in this area arose out of a suit brought in Virginia—City of Richmond v. J.A. Croson Company, 488 U.S. 469 (1989). The case law surrounding this issue is fairly complicated.  A summary can be found here in the recent diversity report commissioned by the Department of Small Business and Supplier Diversity (DSBSD). A more detailed analysis can be found here in an earlier report.

For many years, governors has issued executive orders directing agencies to take steps to increase the amount of state business provided to small, women-owned, and minority owned (SWaM) businesses.  (This is a situation in which the placement of a comma makes a significant difference in the meaning!) These executive orders have included a target goal for SWaM businesses. For many years, the goal was 40% of the discretionary spending of state agencies. Governor McAuliffe increased the goal to 42% and Governor Northam’s 2019 executive order retained that goal. (Northam’s executive order largely follows the provisions of McAuliffe’s order.)

State law defines a “small business” as one that is at least 51% independently owned and controlled by one or more individuals, has 250 or fewer employees, and average annual gross receipts of $10 million or less.  A “minority-owned” business is one that is at least 51% owned by one or more minority individuals.  (“Minority” includes African-American, Asian American, Hispanic American, and Native American. The law further defines those terms.) Similar terms are used to define “woman-owned” businesses. It seems that a minority- or woman-owned business does not have to meet the definition of “small business.”

The Governor’s executive order goes on to define a “micro business” as one that has no more than 25 employees and $3 million or less in average annual income.

In addition to the goal of 42% of state procurement expenditures, the executive order directs agencies to establish “set-aside” programs. Such programs would require that purchases of up to $100,000 for goods, nonprofessional services, and construction, and up to $80,000 for professional services, be set aside for awarding to SWaM businesses when the price quoted is “fair and reasonable” and does not exceed 5% of the lowest and responsive and responsible” non-SwaM bidder. Purchases of up to $10,000 shall be set aside for award to micro businesses under the same conditions. Finally, for all procurements over $100,000, agencies are directed to require a small business subcontracting plan in any bid or proposal.

HB 1784 not only would codify the provisions of the executive order, including the 42% goal, the set-aside programs, and the requirement that large bids or proposals include a SWaM subcontracting plan, it would go further than the executive order. It would reduce the size of companies that could be certified as “small business.” Under current law, a business with 250 or fewer employees and average gross receipts of $10 million or less could be certified by DSBSD. Rather that treat all businesses the same, regardless of their type, the bill would set different criteria for various categories of business. Furthermore, the maximum number of employees allowed for a business to qualify would range from 50 to 100 and maximum annual gross receipts would range from $3 million to $15 million, depending on the category of business. Finally, the bill would exempt SWaM contracts from the requirements of state procurement law.

Although these provisions are significant, the Richmond Times-Dispatch reports the Governor is proposing a substitute bill that would introduce a major new element: a procurement goal of 23.1% for businesses owned by women or minorities. (The substitute bill has not been adopted by a committee or subcommittee yet; therefore, it is not available on the Legislative Information System. Consequently, I have to rely on the RTD reporting.)

Currently, the Commonwealth’s measures dealing with helping small businesses have been “race- and gender-neutral.” The change proposed by the Governor would be “race- and gender-conscious.” According to DSBSD’s consultant’s report, such a measure must meet the higher legal standard of “strict scrutiny” because it “potentially impinges on the civil rights of businesses that are not minority- or woman-owned.”  This could turn into a legal thicket. Reports the RTD, “Secretary of Commerce and Trade Brian Ball said the state would tread carefully to ensure the participation of woman- and minority-owned businesses do not cross the legal line of quotas.”

My Soapbox

Strong small businesses are vital for a healthy economy. Providing assistance to small businesses is a legitimate governmental activity.

An executive order establishing a policy of encouraging agencies to utilize small businesses to the extent possible in their procurement activities and even setting a goal for the portion of agency procurement expenditures directed to small businesses is a valid method of strengthening small businesses.

As worthy as the policy of giving preference to small businesses is, policymakers need to recognize that there is a cost. Because of the economies of scale, small businesses often cannot perform work or provide goods as cheaply as large ones can. Agencies will pay higher costs to the extent they contract with small businesses. In my discussions with agency staff over the years, I often heard them lament about having to contract with a SWaM vendor even though that bid or proposal was higher than a non-SWaM bidder. Upon being asked why they did that despite the lack of a legal requirement to do so, they cited pressure from the Secretary’s office.

There should not be any doubt that agencies are under pressure to meet a SWaM goal. Following are some directives in the executive order:

“Cabinet Secretaries shall monitor their agencies’ and higher education institutions’ spending with all certified small businesses and meet with the Governor, or his designee, quarterly to discuss the agencies’ performance.”

“Each Cabinet Secretary shall evaluate the performance of their agencies and institutions of higher education in implementing these directive.”

Because I sympathize with the goal of helping small businesses, I have long supported the general policy of giving preference to them. However, I have contended that the preference should have a limit. The 5% differential in the set-aside programs seems reasonable, but I suspect that the pressure to meet the goal is so great that agencies have felt compelled to exceed that differential.

One wonders about the purpose of codifying the provisions of the executive order. One obvious purpose would be to ensure that the policies outlive the current governor. Nevertheless, the 42% is still a goal in the legislation and I assume 23.1% for woman- and minority-owned businesses being proposed by the Governor will be a goal, rather than a hard requirement. There would be no penalty for not achieving the goal. Having this goal in law could lead to some legal entanglements. Would a SWaM vendor be allowed to sue if she did not get awarded a contract although the state did not meets its statutory goal? Would every agency have to meet the statutory goals? If one agency did not, then other agencies would have to exceed the goal in order to the state to meet it. Would an agency have to seek authorization to award contracts to non-SWaM vendors as long as it was below the 42% goal? Who is going to coordinate this activity? One effect of enactment of the legislation will be to put more pressure on agencies to use SWaM vendors.

With the addition of a “race- and gender-conscious” measurement, the Governor would not only subject the Commonwealth’s policies and practices to a higher legal standard, he would make implementation and reporting more complex.  Currently, the policies and reporting apply to all small businesses as a whole.  The proposed new language would provide a separate goal for woman- and minority-owned businesses, necessitating additional recordkeeping. The bill’s designation of separate categories of small business, each with its own qualifying criteria, would further complicate the implementation. According to the RTD, the Governor plans to submit a budget amendment “to provide funding to expand the department [DSBSD] and create a division to carry out the state’s goals.”

This bill may run into trouble in the General Assembly. The same legislation was introduced in the 2020 Session and passed the House, but was carried over in the Senate. That should portend even more trouble in the Senate with the expansion being proposed by the Governor.


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31 responses to “And They SWaM and They SWaM”

  1. Steve Haner Avatar
    Steve Haner

    Love the headline…”and they swam and they swam right over the dam.” Darn if this really isn’t where I came in, as the issue of “minority set-asides” was front and center in the 1981 campaign for Governor. Former Governor Godwin got tagged as a racist for criticizing the idea while endorsing Marshall Coleman. Others will understand this better, I’m sure, but in my experience this creates a huge number of problems. Not the least of which is how games are played to have businesses qualify for these certifications when they really are neither small, or minority or woman-owned. Silent partners abound.

    1. Matt Adams Avatar
      Matt Adams

      “Not the least of which is how games are played to have businesses qualify for these certifications when they really are neither small, or minority or woman-owned. Silent partners abound.”

      Ahh yes I’m aware of some “DBE’s” who’s CEO drives around a Ferrari.

    2. Nancy_Naive Avatar
      Nancy_Naive

      Try Alaskan-owned to see some creative business arrangements.

      At least the 250/$10M State definiton beatsvthe 500 the Feds use. SAIC qualified because they were a conglomeration of small units. Damned tough competing against some arrangements sometimes.

    3. “… this creates a huge number of problems. Not the least of which is how games are played to have businesses qualify for these certifications when they really are neither small, or minority or woman-owned. Silent partners abound.”

      You make an excellent point. Qualification requirements should be tightened if they’re going to go down this path.

  2. Steve Haner Avatar
    Steve Haner

    Love the headline…”and they swam and they swam right over the dam.” Darn if this really isn’t where I came in, as the issue of “minority set-asides” was front and center in the 1981 campaign for Governor. Former Governor Godwin got tagged as a racist for criticizing the idea while endorsing Marshall Coleman. Others will understand this better, I’m sure, but in my experience this creates a huge number of problems. Not the least of which is how games are played to have businesses qualify for these certifications when they really are neither small, or minority or woman-owned. Silent partners abound.

    1. Nancy_Naive Avatar
      Nancy_Naive

      Try Alaskan-owned to see some creative business arrangements.

      At least the 250/$10M State definiton beatsvthe 500 the Feds use. SAIC qualified because they were a conglomeration of small units. Damned tough competing against some arrangements sometimes.

    2. “… this creates a huge number of problems. Not the least of which is how games are played to have businesses qualify for these certifications when they really are neither small, or minority or woman-owned. Silent partners abound.”

      You make an excellent point. Qualification requirements should be tightened if they’re going to go down this path.

  3. Nancy_Naive Avatar
    Nancy_Naive

    Aka 8(A), but SWaM is way cooler. The feds do a pretty good job with programs like the SBIR and STTR. One promotes small businesses and the other small-large partnerships.

  4. Nancy_Naive Avatar
    Nancy_Naive

    Aka 8(A), but SWaM is way cooler. The feds do a pretty good job with programs like the SBIR and STTR. One promotes small businesses and the other small-large partnerships.

  5. djrippert Avatar

    ” (“Minority” includes African-American, Asian American, Hispanic American, and Native American. The law further defines those terms.)”

    Never a dull moment when dealing with the Imperial Clown Show in Richmond.

    Asian Americans are, on average, wealthier and better educated than any other racial class – including whites. In fact, they are so successful that our politicians are dreaming up lotteries to exclude qualified Asian-American children from dominating Thomas Jefferson High School. You see, in a fair contest the Asian-Americans would dominate that Science & Technology magnet school. So schemes must be implemented to prevent the most qualified from dominating TJ.

    Yet the half-wits in our state government believe there should be set asides for Asian-Americans.

    1. Nancy_Naive Avatar
      Nancy_Naive

      Worked for an man who came here for college (UVa), became a citizen, and started his business.

      He asked about “Small Disadvantaged” status and was told he didn’t qualify as a minority.

      His reponse? “I’m a Turkish Jew. If you can find a smaller minority, I’d like to meet one.”

    2. Last time I looked closely at SWAM programs, Asians participated in numbers all out of proportion to their Virginia population. Talk about disparate impact! Someone ought to go through the list of SWAM vendors and tag them by racial/ethnic classification. It’s hard to tell blacks from whites that way, but Asian names stand out, and so do Hispanic names usually.

      Then, of course, there is the issue of a “woman” owned business. How many woman-owned businesses are owned by husbands and wives, in which the wife owns 51% and the husband owns 49%? If there is a way to game the system, you can be damned sure that someone will figure it and others will copy.

      The only conceivable moral justification for SWAM is to help African Americans start small businesses — on the indisputable grounds that African Americans suffered centuries of discrimination. As Don alludes to, the idea that Asians in Virginia suffer discrimination is ludicrous. (Well, they’re being discriminated against in K-12 education and higher-ed these days, but not in business.) Asians have prospered. The idea that they need help in business in equally ludicrous.

      One more point: The federal minority set-aside program is at least designed to grow minority business enterprises with the long-term goal of graduating them from the program. I’m not sure… does SWAM have that same goal?

      1. LarrytheG Avatar

        Buy America is the same church and different pew.

        You can buy a LOT of stuff much cheaper from overseas.

        So at the core of the issue – for both minority/other set asides or larger scale “Buy American” – what are we trying to achieve?

        My impression is that we are willing to sacrifice cost and productivity in order to benefit a group we think needs special treatment – and yes, that includes American manufacturers who cannot compete worldwide on their products and services – like Steel or Apple phones… etc..

        Would we ever say that only cellphones made in the USA could be sold here – so that we have our own cell phone industry?

      2. David Bither Avatar
        David Bither

        Any company, large or small, would have legal standing to sue any government, state or federal, that awarded a contract to another company solely on the basis of the awarded company being women or minority-owned. This practice violates the Constitution’s provisions for all citizens to have equal protection under the law. The fact that some make-it-up-as-you-go-along judges have in the past ruled differently does not change the unconstitutionality of these practices.

        Northam is either ignorant of the Constitution or he sees it as an annoyance and to be avoided. This is a dangerous situation for a king let alone a governor.

        Regarding small businesses: Many of the government’s programs are favorable to small businesses because they are generally more efficient (and cheaper) at delivering innovation. This is why when there is open competition for R&D (Research & Development) contracts they are often won by small businesses. Sometimes contract award decisions need to made on the basis of “best value” instead of simply “cost.” Many projects in AI/ML (Artificial Intelligence/Machine Learning) are selected this way and the winners are consistently small businesses.

        It is much harder to argue that paying more for commercial products is good for the country simply because the size of the business is small.

  6. djrippert Avatar

    ” (“Minority” includes African-American, Asian American, Hispanic American, and Native American. The law further defines those terms.)”

    Never a dull moment when dealing with the Imperial Clown Show in Richmond.

    Asian Americans are, on average, wealthier and better educated than any other racial class – including whites. In fact, they are so successful that our politicians are dreaming up lotteries to exclude qualified Asian-American children from dominating Thomas Jefferson High School. You see, in a fair contest the Asian-Americans would dominate that Science & Technology magnet school. So schemes must be implemented to prevent the most qualified from dominating TJ.

    Yet the half-wits in our state government believe there should be set asides for Asian-Americans.

    1. Nancy_Naive Avatar
      Nancy_Naive

      Worked for an man who came here for college (UVa), became a citizen, and started his business.

      He asked about “Small Disadvantaged” status and was told he didn’t qualify as a minority.

      His reponse? “I’m a Turkish Jew. If you can find a smaller minority, I’d like to meet one.”

    2. Last time I looked closely at SWAM programs, Asians participated in numbers all out of proportion to their Virginia population. Talk about disparate impact! Someone ought to go through the list of SWAM vendors and tag them by racial/ethnic classification. It’s hard to tell blacks from whites that way, but Asian names stand out, and so do Hispanic names usually.

      Then, of course, there is the issue of a “woman” owned business. How many woman-owned businesses are owned by husbands and wives, in which the wife owns 51% and the husband owns 49%? If there is a way to game the system, you can be damned sure that someone will figure it and others will copy.

      The only conceivable moral justification for SWAM is to help African Americans start small businesses — on the indisputable grounds that African Americans suffered centuries of discrimination. As Don alludes to, the idea that Asians in Virginia suffer discrimination is ludicrous. (Well, they’re being discriminated against in K-12 education and higher-ed these days, but not in business.) Asians have prospered. The idea that they need help in business in equally ludicrous.

      One more point: The federal minority set-aside program is at least designed to grow minority business enterprises with the long-term goal of graduating them from the program. I’m not sure… does SWAM have that same goal?

      1. LarrytheG Avatar

        Buy America is the same church and different pew.

        You can buy a LOT of stuff much cheaper from overseas.

        So at the core of the issue – for both minority/other set asides or larger scale “Buy American” – what are we trying to achieve?

        My impression is that we are willing to sacrifice cost and productivity in order to benefit a group we think needs special treatment – and yes, that includes American manufacturers who cannot compete worldwide on their products and services – like Steel or Apple phones… etc..

        Would we ever say that only cellphones made in the USA could be sold here – so that we have our own cell phone industry?

      2. David Bither Avatar
        David Bither

        Any company, large or small, would have legal standing to sue any government, state or federal, that awarded a contract to another company solely on the basis of the awarded company being women or minority-owned. This practice violates the Constitution’s provisions for all citizens to have equal protection under the law. The fact that some make-it-up-as-you-go-along judges have in the past ruled differently does not change the unconstitutionality of these practices.

        Northam is either ignorant of the Constitution or he sees it as an annoyance and to be avoided. This is a dangerous situation for a king let alone a governor.

        Regarding small businesses: Many of the government’s programs are favorable to small businesses because they are generally more efficient (and cheaper) at delivering innovation. This is why when there is open competition for R&D (Research & Development) contracts they are often won by small businesses. Sometimes contract award decisions need to made on the basis of “best value” instead of simply “cost.” Many projects in AI/ML (Artificial Intelligence/Machine Learning) are selected this way and the winners are consistently small businesses.

        It is much harder to argue that paying more for commercial products is good for the country simply because the size of the business is small.

  7. LarrytheG Avatar

    Buy American?

  8. LarrytheG Avatar

    Buy American?

  9. Every few years, Virginia looks at its purchasing statistics and laments that the SWAM share of state spending is much lower than it “should be.” New goals are set, new programs created, and the cycle starts again.

    I used to work in the program end, trying to help SWAM businesses get certified, educate them on state purchasing procedures and host events where agencies met with potential vendors to learn about opportunities and get “tips” on submitting winning bids. Over the years, I’m sure Virginia has spent millions on these programs. After I left, they even re-named an agency to reflect its focus on procurement assistance.

    I met literally thousands of eager. motivated entrepreneurs over the years, lured to selling to the state by the goals and the implied promises. I taught them the processes, as did colleagues in other parts of the state. We waited hopefully for success stories, but they were few and far between. We never spent much time analyzing why we weren’t moving the needle; we just doubled down on the same things.

    I’ve thought about some of the possible reasons SWAM shares of state procurement are lower than we think they should be, based on my experiences:

    1. I think there’s a mismatch between capabilities and the state’s spending profiles. Just because SWAM businesses make up x% of businesses does not mean that the state purchases that percentage of products or services that SWAM businesses provide.
    2. Getting SWAM-certified is relatively complicated, especially for a small business. Navigating procurement processes and procedures is more complicated still. For many businesses, selling into the private sector is just easier and more profitable for marketing effort expended.
    3. A lot of state contracts arise “suddenly” and are “inside baseball.” It’s hard to be a small business “johnny on the spot” for these, no matter how much an agency wants to get contracts to small businesses. Although not a state procurement, the Richmond statue removal contract is an example of this. Of course, even though the procurement went outside the rules, the underlying contractor was a SWAM business.

    I always believed the state should help businesses without regard to their potential to be a state vendor. Not that many companies make a living just selling to the state the way companies can make a good living just selling to the Federal government, even with the high overhead that entails.

    My attitude is obviously not the one favored, but we should at least try to find some other ways of increasing SWAM percentages than constantly changing the goals and pushing directives down to agencies.

    1. Dick Hall-Sizemore Avatar
      Dick Hall-Sizemore

      Thank you for your comments. It is really helpful to have the perspective of someone who has direct experience in implementing this program. Although I was never involved in state procurement (heaven forbid!), your comments ring true, based on what I heard and know about the program.

  10. Every few years, Virginia looks at its purchasing statistics and laments that the SWAM share of state spending is much lower than it “should be.” New goals are set, new programs created, and the cycle starts again.

    I used to work in the program end, trying to help SWAM businesses get certified, educate them on state purchasing procedures and host events where agencies met with potential vendors to learn about opportunities and get “tips” on submitting winning bids. Over the years, I’m sure Virginia has spent millions on these programs. After I left, they even re-named an agency to reflect its focus on procurement assistance.

    I met literally thousands of eager. motivated entrepreneurs over the years, lured to selling to the state by the goals and the implied promises. I taught them the processes, as did colleagues in other parts of the state. We waited hopefully for success stories, but they were few and far between. We never spent much time analyzing why we weren’t moving the needle; we just doubled down on the same things.

    I’ve thought about some of the possible reasons SWAM shares of state procurement are lower than we think they should be, based on my experiences:

    1. I think there’s a mismatch between capabilities and the state’s spending profiles. Just because SWAM businesses make up x% of businesses does not mean that the state purchases that percentage of products or services that SWAM businesses provide.
    2. Getting SWAM-certified is relatively complicated, especially for a small business. Navigating procurement processes and procedures is more complicated still. For many businesses, selling into the private sector is just easier and more profitable for marketing effort expended.
    3. A lot of state contracts arise “suddenly” and are “inside baseball.” It’s hard to be a small business “johnny on the spot” for these, no matter how much an agency wants to get contracts to small businesses. Although not a state procurement, the Richmond statue removal contract is an example of this. Of course, even though the procurement went outside the rules, the underlying contractor was a SWAM business.

    I always believed the state should help businesses without regard to their potential to be a state vendor. Not that many companies make a living just selling to the state the way companies can make a good living just selling to the Federal government, even with the high overhead that entails.

    My attitude is obviously not the one favored, but we should at least try to find some other ways of increasing SWAM percentages than constantly changing the goals and pushing directives down to agencies.

    1. Dick Hall-Sizemore Avatar
      Dick Hall-Sizemore

      Thank you for your comments. It is really helpful to have the perspective of someone who has direct experience in implementing this program. Although I was never involved in state procurement (heaven forbid!), your comments ring true, based on what I heard and know about the program.

  11. “Finally, the bill would exempt SWaM contracts from the requirements of state procurement law.”

    The Levar Stoney clause?

    Seriously, though, I was not too far from being okay with this bill until I read that. It is nothing short of an invitation to corruption and graft.

    1. Dick Hall-Sizemore Avatar
      Dick Hall-Sizemore

      As a matter of fact, although most of the bill applies to state agencies and institutions of higher education, that exemption language also applies to local governments.

  12. “Finally, the bill would exempt SWaM contracts from the requirements of state procurement law.”

    The Levar Stoney clause?

    Seriously, though, I was not too far from being okay with this bill until I read that. It is nothing short of an invitation to corruption and graft.

    1. Dick Hall-Sizemore Avatar
      Dick Hall-Sizemore

      As a matter of fact, although most of the bill applies to state agencies and institutions of higher education, that exemption language also applies to local governments.

  13. Paul Sweet Avatar
    Paul Sweet

    The idea is well-meaning, but it’s too easy to game the system.

    I knew of several SWAM firms where the wife was the owner but the husband ran the business. Some architects applying for state design projects selected fairly good size engineering firms (which still met the small business definition) which were run by well-to-do Cubans or Asians to improve their SWAM score, which could be the deciding factor when the firms were otherwise equally qualified.

    Construction contractors are required to maximize SWAM participation. Some contractors do this by further splitting up subcontracts so smaller businesses can do some work, helping SWAM subs with bonding, and going the extra mile in other ways.

    College maintenance people have complained SWAM and procurement laws require them to get small items from SWAM vendors, who just get them from Lowes and mark them up. The colleges can’t go to Lowes or a wholesaler themselves and save the markup.

  14. Paul Sweet Avatar
    Paul Sweet

    The idea is well-meaning, but it’s too easy to game the system.

    I knew of several SWAM firms where the wife was the owner but the husband ran the business. Some architects applying for state design projects selected fairly good size engineering firms (which still met the small business definition) which were run by well-to-do Cubans or Asians to improve their SWAM score, which could be the deciding factor when the firms were otherwise equally qualified.

    Construction contractors are required to maximize SWAM participation. Some contractors do this by further splitting up subcontracts so smaller businesses can do some work, helping SWAM subs with bonding, and going the extra mile in other ways.

    College maintenance people have complained SWAM and procurement laws require them to get small items from SWAM vendors, who just get them from Lowes and mark them up. The colleges can’t go to Lowes or a wholesaler themselves and save the markup.

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