Hmm, hmm. Oreo-Infused Hornswoggler Beer!

Hornswoggler's new Oreo-infused beer

Hornswoggler’s new Oreo-infused beer

Let me start by saying, I love the name of Hornswoggler. If there’s anything that could move me to drink craft beer, it’s a name like that. And let me also say that, regardless of what the nutrition scolds have to say, I love Oreo cookies. But Oreo-infused beer? That just doesn’t seem right to me, and I’m not even a beer purist.

Richmond-based Veil Brewing Company debuted its new offering, Hornswoggler Chocolate Milk Stout with Oreos a week ago. Stated the company on its Instagram page: “We took our 7% robust chocolate milk stout Hornswoggler and conditioned it on hundreds of pounds of Oreo cookies. If you like Oreo cookies, this is a must try.”

Veil is shooting for the sale of 55 to 80 cases. I wish these gustatory innovators the best of luck. But I can’t help but wonder if Oreo-infused beer is a sure sign that we’ve reached Peak Craft Beer. What’s left to try? Kelp-infused beer?

Really, truly, I just made that up. Then I Googled “kelp beer.” And it seems that a craft brewery in Maine has already done it. I feel like we’re living in the End of Times!