Digging Beyond the #1 Ranking

by Steve Haner

Virginia ranks #1 in the “Top States for Business 2021” ranking produced by the business network CNBC, but it is important to dig into the ten measurement categories. They are not weighted evenly. Changing the former “Quality of Life” measure to “Life, Health and Inclusion,” and adding more points to that category, sealed the deal for Virginia’s latest recognition at the top of that chart.

Virginia’s Cost of Living score remains abysmal, number 32 among the 50 states. Cost of Doing Business, the category with the most weight, had Virginia right in the middle of the pack at number 26. The other overweight category is Infrastructure, and again Virginia had a middling rank at number 24.

Where Virginia’s total score shot past the other top states was in the revised Life, Health, and Inclusion score. At number eleven, it was way ahead of the number two through number five states, North Carolina (ranked 37 in that area), Utah (27), Texas (49) and Tennessee (46).

Virginia’s best rankings, and these have buoyed us all through the history of this report, were Education (number 2) and Workforce (number 3).

Governor Ralph Northam will take and enjoy the victory lap that comes with this recognition, the fifth time Virginia has topped the list in the 14 times it has been published. Fellow Democrat and former Governor Terry McAuliffe -– now seeking another term — will try to share the spotlight, although his term produced drought years with Virginia always out of CNBC’s top five and twice out of the top ten.

Northam’s happiness is doubled by the fact that the last ranking, 2019, also had Virginia at the top. In the intervening two years, Democratic legislative control had dramatically reshaped the regulatory, legal and tax climate in the state. That’s why the Business Friendliness score dropped from third in 2019 to number eleven in 2021 (probably still too high…) Yet here we are still on top of the heap.

What went wrong with North Carolina, which scored better than Virginia in Cost of Doing Business, Infrastructure, Cost of Living, Business Friendliness, and other categories? Read this from CNBC’s online story about Virginia and the runners up:

“But as one of only five states with no statewide public accommodation law to protect nondisabled residents against discrimination according to the National Conference of State Legislatures, North Carolina falls short on Life, Health and Inclusion (No. 37), potentially enough to keep the top spot out of reach.”

Check the linked NCSL listing of anti-discrimination laws, and you see two other states with a goose egg, Texas and Georgia, who have won this CNBC ranking in past years. Tennessee also checked far fewer of those NCSL tracking boxes than did Virginia, which missed only one out of eleven.

One thing our General Assembly has done in the past two years is pass bills against various forms of alleged discrimination, with new state enforcement teams at the ready and serious fines and damages to encourage private legal actions. If that is what America’s business leaders want, Virginia under Northam has provided it. Based on its video presentation, CNBC was also impressed by the recent Confederate statue removals.

In a Tuesday LinkedIn post, Richmond economist Fletcher Mangum brought up the economic concept of “revealed preferences” (actions speak louder than words), and when you look at actual data on the growth of the number of jobs, Virginia is far from number one and is barely in the top 20.

Mangum writes: “VA ranked 19th among the states for employment growth in 2019-20 and 22nd in 2018-19. If we take a longer view, VA ranked 17th among the states in both 2015-20 and 2014-19. In short, the revealed preference of actual businesses seems significantly at odds with CNBC’s rankings.”

Among all the various rankings, the CNBC version has always carried great weight and when good has been touted by candidates in both parties. Other outlets have different results, and Chris Saxman at Virginia FREE has pointed to Chief Executive magazine’s 2021 report, based on a poll of people holding those jobs. They placed Virginia outside of the top ten.

While the Northam term CNBC scores have exceeded McAuliffe’s, his campaign message is already that he will continue down the same paths as Northam’s. Expect Republican candidate Glenn Youngkin to focus on the less-complimentary aspects of the CNBC report seeking to overcome the “we’re number one” mantra.

But it is a chant that will be taken up and magnified by business boosters, such as the Chamber of Commerce president gloating in this Virginia Business report on the announcement. Expect to see his quote cited again in the campaign.

If the various failed elements of the Democrats’ tax, regulatory and employee rights agenda (such as right to work repeal, a transportation carbon tax and state mandates for paid leave) come roaring back in January, CNBC’s ranking will be their number one exhibit. The 2020 and 2021 changes did no harm, they will claim, and these ideas will also be applauded on Wall Street.


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21 responses to “Digging Beyond the #1 Ranking”

  1. Nancy Naive Avatar
    Nancy Naive

    Into the gift horse’s mouth dives Steve.

  2. LarrytheG Avatar
    LarrytheG

    So what might be interesting would be for those who don’t put much stock in the CNBC (or other) ratings is to develop a “better” rating system based on the things that critics say are lacking in the current ratings.

    And someone like Youngkin could then promise to focus on those criteria that are not so good instead of complaining about the current ratings.

    And I’d ask DJ what he is looking for that Virginia does not have. What things draw you to a given state for business?

    What things does Arlington have that RoVa does not have besides being uber Liberal? 😉

    With regard to “Life, Health and Inclusion,” , is that a difference between Red States and Blue states and how important or not is that for someone like DJ? Is that criteria sort of “leftie”?

  3. DJRippert Avatar
    DJRippert

    As someone who has decided where to locate significant operations (i.e. employment) I can say for sure that nobody cares about these ratings. Nobody. The first point of absurdity is to believe that an entire state can be understood with a single rating. I would have been laughed out of the room if I ever said, “We have to put this new center in Virginia. It doesn’t matter whether it’s in Roanoke or Reston as long as it’s in Virginia.”

    Amazon didn’t pick Virginia, they picked Arlington.

    The fact that the employment growth numbers bear no relation to the Best State for Business rankings bears this out.

    Also contradicting the Best State for Business rankings is the actual state GDP growth figures. For the first quarter of 2021, national GDP grew at 6.4%. Virginia GDP grew at 6.0%. Every state bordering us grew faster. One might argue that the federal government buffers us from downturns and thus dampens our upturns but that would simply point out that the real credit for Virginia’s economic capability lies with two slaveholders – Thomas Jefferson and George Washington: men who bamboozled everybody to get the nation’s capital in DC.

    https://www.bea.gov/news/2021/gross-domestic-product-state-1st-quarter-2021
    What I’d really like to see is an accounting of the economic development “victories” touted by McAuliffe during his reign as governor. Where are they now? How is that Rolls-Royce airplane engine plant doing for example?

    1. Stephen Haner Avatar
      Stephen Haner

      Rolls Royce? Gone…Gone…never did hit its goals. Not sure we can tag TMac with that, as it is a pretty solid firm. Never understood why they liked that location….

      Just fixed a typo in the first paragraph. “Qualify” of Life? Will be having my annual eye exam tomorrow….

      Yes, Nancy, quite a gift horse for the Democrats. When I saw the pre-story and the new category (with extra weight), I could see it coming the other day….

      1. Nancy Naive Avatar
        Nancy Naive

        Like no college or university ever bought a US News & World Report uptick or two. I hope no one places value in these “rankings”.

        BTW, “Rolls-Royce Holdings PLC has a Debt to Total Capital ratio of 298.57%.”
        https://markets.ft.com/data/equities/tearsheet/financials?s=RR.:LSE

    2. Nancy Naive Avatar
      Nancy Naive

      On the other hand, the hotest new ice cream flavor is Kraft Mac&Cheese. America is circling the bowl.

      1. WayneS Avatar

        Everyone said my idea for rainbow trout flavored ice cream was bad, but at least it was colorful.

        1. Nancy Naive Avatar
          Nancy Naive

          Despite my post, like sex, there’s no such thing as bad ice cream.
          Had a serving of “hot chili chocolate” ice cream at Short Lane in Gloucester and it was wonderful.
          So, is that trout a sushi ice cream? Wasabi?

          1. WayneS Avatar

            I was thinking more of a grilled flavor, but your sushi idea may have merit. We could swirl the wasabi into it the way the fudge is swirled into fudge ripple.

          2. Brian Leeper Avatar
            Brian Leeper

            And top it off with Limburger cheese.

    3. Nancy Naive Avatar
      Nancy Naive

      On the other hand, the hotest new ice cream flavor is Kraft Mac&Cheese. America is circling the bowl.

  4. energyNOW_Fan Avatar
    energyNOW_Fan

    Our competing states are NC, TX, TN, GA, and I forget the rest. But I sure feel like they are doing way better then we are, as far as attracting car plants etc. We get credits for being more Blue.

  5. Bruce at Liberty Avatar
    Bruce at Liberty

    Virginia is #2, after California, as a recipient of Defense Department largess (over $60 billion annually), between the Norfolk area and the Pentagon.

    Virginia is also in the top 5 (and I believe it is often #1) recipients of federal contractor spending.

    So I’d need to see some list based on a formula that removed federal subsidies first.

    Otherwise I can just assume Virginia is at least partly just a welfare queen.

  6. Nancy Naive Avatar
    Nancy Naive

    Fait accomplii and we’re just in an effort to climb to the top of the body pile… Had he lived a normal life span, he’d have seen it.

    “I have a foreboding of an America in my children’s or grandchildren’s time — when the United States is a service and information economy; when nearly all the manufacturing industries have slipped away to other countries; when awesome technological powers are in the hands of a very few, and no one representing the public interest can even grasp the issues; when the people have lost the ability to set their own agendas or knowledgeably question those in authority; when, clutching our crystals and nervously consulting our horoscopes, our critical faculties in decline, unable to distinguish between what feels good and what’s true, we slide, almost without noticing, back into superstition and darkness…

    The dumbing down of American is most evident in the slow decay of substantive content in the enormously influential media, the 30 second sound bites (now down to 10 seconds or less), lowest common denominator programming, credulous presentations on pseudoscience and superstition, but especially a kind of celebration of ignorance” — Carl Sagan.

    1. energyNOW_Fan Avatar
      energyNOW_Fan

      Exactly.

    2. Stephen Haner Avatar
      Stephen Haner

      Jim and I had a very depressing conversation last night with a teacher, who explained it is easy and probably typical for people to graduate high school with great marks, complete college even, and not even read one actual book cover to cover. Sagan’s dark vision is here.

      1. Nancy Naive Avatar
        Nancy Naive

        True, but… in manufacturing, we may yet be saved by that which many think contributes — automation.

        Well, in the defense of the young ‘uns, nobody reads a textbook cover-to-cover. But what is sad, and I noticed this at work, only we of the long tooth had bookcases full of textbooks and reference books in our offices. The kids were all online.

  7. Nancy Naive Avatar
    Nancy Naive

    What you have, Steve, is a classic problem in Decision Making. You have valuations for a set of objects (States) over a large number (more than 3) categories and you want to rank the objects s.t. their performance in the categories.

    To do this you must first order the categories and then determine the weight to assign to each.

    There is a method to do this called a Pairwise Comparison Matrix evaluated with Geometric Means. It’s quick and easy and you can combine several “experts” to get a good “consistent” answer.

    Let me see if I can give a quick example on the fly. Suppose you want to put a fruit salad on a menu. With say 3 fruits this might be easy. You poll a dozen people for which fruit they like, apples, oranges, and bananas, and find most like oranges more than apples more than bananas. But what mix? Should it be mostly oranges? Or maybe just 1/3 each?

    If you’re intested, you can look up the mathematician Thomas Saaty, and the method, or I can explain how to do it in an email. It’s easily implemented in eXcel.

  8. William O'Keefe Avatar
    William O’Keefe

    These rankings have little value but a state can see how it compares. It is like wetting yourself wearing a dark suit. It gives you a warm feeling but no-one notices. Northern Virginia, the Tidewater and Richmond have to be drivers.
    Development in the rest of the state is still lagging.

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