Today marks the end of a three-year era at Bacon’s Rebellion — the final day of Dominion Energy’s sponsorship of reporting and commentary on energy issues in Virginia. Dominion and I are parting on excellent terms, but I have decided to let the sponsorship expire in order to take the blog in a new direction. One option I am considering is creating a new business model that will allow the blog to become a bigger force in Virginia journalism.
It’s a sad fact that shrinking news staffs and editorial holes in Virginia newspapers are leaving vast gaps in journalistic coverage. Sponsorships over the years gave me the freedom to cover important state boards such as the Commonwealth Transportation Board and the State Council of Higher Education for Virginia, whose activities would have gone largely unreported otherwise. I have reported in-depth about transportation, land use, smart growth, public health, higher education, and the electric grid.
The one-man-blog model allowed me to make a comfortable living doing what I loved to do, but it was impossible to grow. For a long time, I really didn’t care if Bacon’s Rebellion grew — it did what I wanted it to do. But now I worry that Virginia’s newspapers are in meltdown mode. The press corps covering the Governor’s Office and General Assembly is a shadow of its former self. Increasingly, state government agencies are operating in the dark. A handful of statehouse reporters are still doing yeoman’s work, but it’s not clear how long Virginia’s newspapers can continue to employ them.
If newspapers continue their meltdown, who will report the news? Who will hold government accountable?
An emerging model of journalism is based on funding by non-newspapers — conservative government watchdogs or liberal environmental advocates. Agenda-driven journalism is better than no journalism at all, but… it’s agenda driven.
All reporters have biases, conscious or unconscious. I freely acknowledge that I am favorably disposed to limited government and free markets, and I am unfavorably disposed to social engineering. However, I firmly believe that you can’t understand one side of the argument unless you also understand the other side of the argument. Ironically, under my Dominion sponsorship, I felt an obligation to give greater voice to anti-Dominion environmental groups than I might have been inclined to do had I remained an unsponsored commentator. As an aside, while Dominion would pitch stories to me as it did to other reporters, the company never tried to control what I wrote. I question if the backers of agenda-driven journalism will be willing to take the same hands-off approach.
Beginning with the “Big Bacon Fry” event late last year, I have been holding conversations with a variety of people about the future of Bacon’s Rebellion. I have concluded that there is a viable business model for a non agenda-driven publication focused on covering the Virginia statehouse. Such a venture would re-conceptualize reporters from people who report to editors and publish articles in newspapers into people who create a nexus for the flow of information on a chosen topic, such as the future of the electric grid, innovation in transportation, productivity in health care, or something similar. Content would run the gamut of written journalism, commentary, white papers, video presentations, networking luncheons, seminars and conferences.
Another possibility is to reinvent Bacon’s Rebellion as a platform for cranky old men (and women). At 65 years, I’m in a financial position to do whatever I want in “retirement,” and that might include doing what I’ve been doing all along — without the necessity of focusing on subject matter aligned with sponsorships. Steve Haner, who has reached a similar stage in life, already has made a tremendous contribution to Bacon’s Rebellion, adding his valuable perspectives as a former journalist, political operative and lobbyist. Perhaps there are others who would enjoy blogging as a serious retirement activity.
I have some personal decisions to make about how to allocate my time over the next couple of years — I do have a major commitment writing a corporate history — so I may or may not have the bandwidth to oversee a full transformation of the blog. But I am open to talking to and partnering with others. If anyone has thoughts to share, I would love to talk to you.