Patrick McSweeney


 

No Dog-Whistle Campaigning

There is no fudging in the abortion debate. Either Virginia's gubernatorial candidates clarify their positions or they risk losing big chunks of the electorate.


 

In a development that could have an effect on the outcome of the 2005 gubernatorial election in Virginia, the Virginia chapter of NARAL Pro-Choice America recently announced that it will not endorse any of the candidates in that race. It refused to throw its support behind Democrat Timothy Kaine because “he embraces many of the restrictions on a woman’s right to choose that are opposed by NARAL.”

 

At the same time, the organization blasted Republican Jerry Kilgore as an “extremely anti-choice” candidate who would, it contended, accept the criminalization of abortion and restrictions on access to contraceptives. It declined to endorse independent candidate Russell Potts because it preferred to have him remain in the Virginia Senate where he chairs a committee that has successfully blocked pro-life legislation.

 

Formal endorsements or non-endorsements by organizations such as NARAL have not always had the effect on voters that the organizations intended. In this year’s contest, each candidate’s response to the NARAL announcement could be more significant than the announcement itself.

 

One reason for the potential significance of this announcement is the relatively high percentage of voters for whom the abortion issue is the deciding issue in an election. Every candidate is keenly aware of the disproportionate impact of single-issue voters in a competitive election. The accepted wisdom in modern politics is that a candidate should find a way to maximize the support of certain intense groups without stirring the passions of equally intense groups on the other side of the issue.

 

British commentators describe this political balancing act as “dog-whistle” campaigning. It involves delivering a message to voters about the candidate’s stand on abortion, guns or other controversial issues in a manner that is likely to be heard only by supporters.

 

Often, “dog-whistle” campaigning uses direct mail or telephone contacts that can be targeted to voters previously identified as probable supporters. Or it uses code words that have special meaning to single-issue voters and ideally to only one side of that issue.

 

This kind of campaigning may not work in this year’s gubernatorial race, at least with the abortion issue. The principal reason is that both sides of that issue have publicly demanded clarification by each candidate of their respective positions.

 

These discussions will continue to occur in full public view. Kaine cannot depend on frequent references to his Catholic faith to neutralize pro-life voters who know he helped defeat legislation this year that would cut off government funding of abortions.

 

Kilgore will not satisfy passionate pro-life voters without responding to questions about his stand on the “morning after” pill and “hypothetical” state legislation if Roe v. Wade is ever overturned.

 

On the other side of the coin, Kaine will not stop the drain of pro-choice support to Potts without publicly backing away from positions he has taken early in the campaign. For his part, Kilgore cannot offset the loss of pro-life votes with moderate votes by equivocating on abortion.

 

Those who plead with candidates to ignore social issues such as abortion and to focus instead on “real issues” fail to appreciate the role of intensity in politics.

 

These critics may deplore single-issue voting, but it will continue to be a major factor in elections. Ironically, the participation of Potts, the independent and vocally pro-choice candidate, in the 2005 election will heighten the focus on the abortion issue in each of the three gubernatorial campaigns — whether the candidates like it or not.

 

-- August 23, 2005

 

 

 

 

 
 

 

Contact Information

 

McSweeney & Crump

11 South Twelfth Street
Richmond, VA 23219
(804) 783-6802

pmcsweeney@

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