Can Tysons have its cake and eat it, too? Perhaps not, at least if the cake is baked in a Wegmans Food Market bakery. Discussions to bring the Rochester, N.Y.-based grocery chain to a transit-oriented development around the McLean Metro station have ended in frustration, reports the Washington Post.
CityLine Partners, developer of Scotts Run Station South, won rezoning approval last year to transform a typical suburban office park into 6.7 million square feet of mixed-use commercial and housing towers with ground-floor retail. The development plans includes contributing to a Tysons-wide grid street network, creating more walkable streets and reducing the parking footprint.
It would be a real coup to bring a Wegmans to the development. The upscale store appeals to exactly the kind of higher-income demographic that CityLine wants to attract to its project. But Wegmans’ business model meshes best with suburban development. The company normally builds stores of more than 100,000 square feet surrounded by large surface parking lots. In Tysons, Wegmans was considering a new “urban” format of 80,000 square feet, similar to one it opened in Boston this spring, the Post reports. The idea was to place the store on the ground floor of a building with apartments upstairs.
Too bad Wegmans couldn’t make it happen. Some other grocery chain will. A tremendous share of future development in the United States will take place in walkable, denser, mixed-use communities like Scotts Run. Vast surface parking lots do not figure into the plan — the land is simply too valuable to squander on such a marginal use. In contrast to Wegmans, Wal-Mart, once the epitome of land-intensive suburban development and the object of scorn among urbanists across the country, has re-tooled its stores to fit in smaller urban footprints. In fact, a new complex developing around the Tysons West station will be anchored by a Wal-Mart.
For decades, retailers were a driving force behind sprawl. They built their business models around big stores, big parking lots and easy automobile access. They provided amenities in the suburbs that few center cities could match. But the market dynamics have shifted. People are moving to walkable urbanism whether Wal-Mart and Wegmans like it or not. Retailers need to invent new formats to serve the new markets. Inevitably, someone will. And when enough retailers make the switch, they will make walkable urbanism all the more alluring and its rise all the more inevitable.
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