Rebel With a Cause

Paul Goldman


 

McEachin Win Studied Nationally

How did Donald McEachin beat the candidate backed by Virginia's Democratic establishment? By sticking to core Democratic principles.


 

Is Donald McEachin going to be a contestant on a new reality show for political survivors? Apparently, so. His 44-vote upset win over Del. Floyd Miles in the Democratic primary last Tuesday has become a topic of much discussion in certain national media and political circles based on the callers to my cell phone these past few days.

 

I know what you are thinking since I thunk the same thing when they called: Why would the outcome of a Democratic Party primary in the 74th Delegate district of Virginia this past June 14th be of interest to media types and aides-de-camp to political figures outside of the Old Dominion?

 

Indeed, the interest is so intense that I've gotten calls from a few folks who claimed to be calling for other folks who usually take my name in vain, especially since getting all that publicity over my articles on Clinton's pardon of Marc Rich and of course my piece on the meaning of a Democratic presidency in the Wall Street Journal.

 

Initially, I figured this was merely a case of the David vs. Goliath thing, the rebel beating the Democratic Establishment, the kind of story that many in politics enjoy irrespective of the winner. These phone callers all said that the word in Washington and the Democratic National Committee was that Miles was going to win. But Miles had lost and they wanted to know the reason.

 

My initial reaction was simply that, in their minds, David had won and so they wanted to get the inside story from someone they had heard played a role in defeating Goliath. But Miles as Goliath?

 

I didn't see it that way, yet I could understand how they could. Del. Miles was the incumbent, the most prominent African-American on the most powerful committee in the Virginia House of Delegates, the House Appropriations Committee. Miles was strongly backed by Governor Warner, the VA DEM party establishment, the Warner money machine--the GUV gave Miles $10,000, a record contribution for that type in a DEM party primary ever--the Black Legislative Caucus, the Richmond Free Press and the House Democratic Caucus. They put a record amount of money, time and an anti-McEachin whisper campaign into backing Miles.

 

So, yes, as a strategy person, I did find it a fascinating race, and the only time such a major African-American incumbent has been defeated in a primary in a majority black district.

 

Indeed, for me, it was a doubly fascinating race. Fourteen years before, I was the Chairman of the Democratic Party, and Don McEachin was challenging Del. Frank Hall, now the Democratic Minority leader, in a primary in a different district. I was Hall's key strategy guy and McEachin publicly criticized me for taking sides in an intraparty contest. But Frank was a friend who said he really needed the help.

 

Since then, I have gotten know Donald and have seen how gutsy and principled he can be in tough situations. When Hall opposed my 2003-2003 efforts to reform Richmond with what became known as the Elected Mayor Referendum, Donald McEachin stood with me despite being called an Uncle Tom--I was accused of being anti-black and worse by Sen. Henry Marsh and others.

 

So, this year, with Frank being one of the leaders of the anti-McEachin forces, I have to say it was my chance to even up the scales of political justice.

 

But this is all local political lore. So I asked my national cell phone callers,, what is the big deal nationally?

 

Are you kidding, they answered as if I were playing Jim Carey in the movie Dumb and Dumber (bad movie, by the way). Don't you get it, they asked me.

 

Not really, I answered. Sure, there was the Warner angle, with Warner Inc. putting all of its statewide muscle behind Miles, with Miles/Warner brochures touting how Democrats were greatly benefiting from the way things were going in Virginia. And, yes, McEachin challenged this Miles/Warner, "Don't worry, be happy," song taken from the 1988 Bush41 campaign.

 

But incumbents usually defend the status quo, while challengers say it is time for a change. This is hardly news of a national dimension. So I asked: What is your real interest here, folks?

 

My national telephone callers avoided answering. They just wanted to know what "strategy I had used" to help McEachin win a races that, some "gloating" key Virginia Democrats had told them, was "in the bag for Miles" by some "gloating" key Virginia Democrats.

 

I said: Give me a break. There is no way anyone could have said the election was "in the bag" for Miles. Admittedly, based on my analysis of the McEachin poll overlaid over the voting numbers in the primary, Miles should have gotten between 52 to 55 percent.

 

This may have been a surprise to my national folks, but hardly to me or to Democratic nominee McEachin, as we had talked for weeks about what could happen under different turnout scenarios.

 

Miles had an unprecedented amount of money for this kind of contest, a roughly 2-1 edge over McEachin, not including all the in-kind support from the Virginia Democratic Party and the Governor's folks on down. Heck, they even refused to give McEachin a list of Democrats in the district, which cost us a good 200 votes, according to my calculations.

 

Do the math on the voter statistics, and you'd also think that Miles should have won. His home base in Charles City County voted more than double the 2001 primary turnout even though, as we know, the turnout in the June 14th 2005 Democratic primary statewide was down by 50 percent or so. Double!

 

But this did not catch us by surprise, as I had warned McEachin that a double turnout for Miles in Charles City County would not be unprecedented. My analysis gave Miles at least 75 percent of this turnout. That meant that McEachin had to do something never before done in a primary in Henrico County (the other major part of the district): He had to win about 60 percent of the vote and get the turnout up relative to what it might otherwise be, given the minimal interest that Henrico voters were expected to show in the statewide Democratic primary for Lt. Governor.

 

Unfortunately, raising the turnout in such a diffuse and relatively unconnected suburban area such as Henrico County is very hard and something, quite frankly, that neither Democrats nor Republicans have mastered. Indeed, the turnout in the GOP primary statewide also held this past June 14th, a party that is centered in good measure on suburban voter, was also way below expectations, despite huge spending and media coverage of the GOP primary compared to virtually no coverage to the McEachin vs Miles race. To win 60 percent of Henrico Democrats while running against an incumbent backed by a sitting Democratic governor and the Democratic political/money machine, McEachin had his work cut out for him.

 

But again: This is all local stuff. What relevance could it have nationally? Paul, they asked: What issue matrix did you in the McEachin camp use?

 

Like smart strategy junkies, they wanted to know what was connecting with voters that could overcome money, political muscle and the Establishment. The answer was easy: McEachin's theme was that he was the candidate representing Democratic values, not Del. Miles.

 

For some reason, the Miles campaign had let us make this general pitch without any real counter-punch, or so it seemed to me.

 

McEachin built his case on several issues.

 

One involved several votes that Mr. Miles had made in favor of several new laws, all signed by Governor Warner and backed by the Democratic Party Establishment, allowing guns on school property and making it harder for local police to stop illegal gun sales at gun shows.

 

To be honest, no one had really known about these new laws until the campaign had started. When I first realized this situation, it seemed hard to believe. But a little research showed that despite campaign promises to the contrary, the Governor, and the Democratic Party Establishment had been trying to "make nice" with the NRA and others to prove they weren't "liberal".

 

I have always respected the NRA as a political force and in all my campaigns, we never had a problem with the NRA. And in all these years, I don't recall the NRA being focused on changing the law on these particular matters.

 

Given that the NRA has given Democratic Tim Kaine an F in the 2005 Governor's race, and now is calling on Kaine to pull one of his radio ads, it seems that these new laws hardly did what Warner, Miles and the DEM establishment had hoped.

 

Indeed, quite the opposite. McEachin believed that it was wrong for Democrats to vote to allow loaded guns on school property and hamper local police efforts to fight illegal gun sales. Of all his issues, this was the one he championed the hardest.

 

The national phone callers wanted to know: Did that work at the polls? Yes, they did.

 

Another issue that McEachin used to his advantage was taxes. Miles supported raising taxes; McEachin said that while state taxes are going up, the 74th district has too many old trailers, not new facilities. He wondered if, despite the claims of the Miles side, Democrats were paying the higher taxes while others got the better services. Clearly, voters agreed to some extent.

 

Bottom line: McEachin appealed to basic Democratic values and made the case that despite the claims of the VA DEM establishment, middle class voters and those struggling up the ladder of success - the base of the Democratic party - were being sold what they call "Wolf Tickets."

 

McEachin said simply: Anyone can pander to the GOP and make it look like you are achieving something. But if voters believed in the values of the Democratic party on the issues, he asked them to send a principled Democratic to Richmond to fight for the people.

 

Very interesting, my national callers said.

 

If you say so, I answered.

 

Before they hung up, two of them - the most political ones - asked me this: Isn't it true that in 2001, Democrats had said we didn't need any new laws on guns, just better enforcement of existing laws?

 

I said, yes, I had written those lines for candidate Warner himself.

 

Then it hit me: If Warner had kept that position, the two gun bills that probably cost Miles his seat never would have been an issue. How ironic, especially since in 2001, Warner had criticized McEachin on the gun issue.

 

Oh really, the callers said.

 

So, what does this all mean in the larger scheme of things? I will leave it to all those who know so much from the safety of their 20-20 hindsight.

 

The McEachin campaign had to do it on the fly, hoping they got it right in the heat of battle. I was happy to be able to give them an idea or two that hopefully either worked, or didn't mess up too badly.

 

When you win by 44 votes, you know you could have lost. But the real lesson may be this: Certain issues championed by Democratic Party leaders here in Virginia didn't sit well with rank and file Democratic voters in the 74th district. Does this have meaning nationally?

 

Sure it does. Issues matter, not personalities. Guns, loaded or otherwise, have no place on school property in Henrico County nor, one suspects, in a whole lot of other counties and cities and towns in America.

 

Apparently, however, in hopes of getting votes and elected office, some Democrats put our kids at risk. That was wrong. And in this case, Floyd Miles paid the political price.

 

-- June 20, 2005

 

 

 

 

Paul Goldman, the Rebel With a Cause, was chief political strategist for the past two winning Democratic governors in Virginia and was credited with leading a "revolution in American politics" by The New York Times for his role in breaking America's 300-year-old color barrier in national politics.

 

You can reach him at GoldmanUSA@aol.com.