Guest Column

Charles Batchelor



 

Help Wanted

 

Many people have a hand in Virginia's rural development but only a handful have good ideas.


 

Rural Virginia has problems. Young people are leaving, farms and businesses are failing, unemployment is rising faster than in most urban areas. None of this is news, of course, and it’s not unique to Virginia. But the situation in the last couple of years has gone from bad to worse.

 

Which brought us to the Rural Development Summit in Charlottesville on September 24. Can government do anything? About two hundred state and local government-types were in attendance to fret about rural problems. Virginia Tech was on the program, and the U.S. Department of Agriculture was well represented. A foundation called the Canaan Valley Institute and the folks charged with saving rural tobacco country with millions of settlement dollars had exhibits that demonstrated how much they cared about rural Virginia.

 

In other words, it looked like a boring bunch of bureaucrats wasting time and spending money. And the two key speakers that morning made it clear they were worried that nothing was really happening.

 

With a room full of Virginians whose jobs touched upon rural development, the “issue” of the meeting was “Does Virginia need a State Rural Development Council” — another state agency? Last fall the General Assembly’s Rural Virginia Prosperity Commission recommended that something like this be formed.

 

The C-ville meeting’s leadership pointed out that some 40 other states have “rural development councils,” most of them formed around the USDA-led regional Resource Conservation and Development Councils. Virginia needs one, too, it was argued.

 

Former life insurance salesman R. Steven Landes, who now works as executive director of the Shenandoah Valley Business Incubator and Technology Center (a non-profit corporation), sounded sensitive to concerns about more bureaucracy. “We do not want just another state agency,” he told the audience, but suggested that some kind of organization was needed that “finds some money.” The opinion of Landis, a delegate in the General Assembly and chairman of the Rural Virginia Prosperity Commission, carried weight with the audience.

 

Michael Schewel, who was a successful real estate and corporate lawyer with a national reputation until he became the Governor’s Secretary of Commerce and Trade in January, echoed Landes’ desire for worthwhile action from the state. “What we are doing now is not working.”

 

Most current rural development efforts ignore economic reality, Schewel said. He took a jab at the “farmland preservation” forces by suggesting that real estate development could address many of the issues of rural development. “As productive value of farmland has decreased, relative value of farmland for commercial suburban development has grown. If people can't make a living at farming or raising timber....” He left it to the audience to fill in the blank.

 

According to Schewel, rural Virginia businesses won’t thrive by producing commodities, whether gravel or grain, milk or meat. “More of those classic rural enterprises are no longer needed in Virginia,” he explained. Tremendous productivity gains in manufacturing and in agriculture mean traditional industries employ fewer people than they did in the past.

 

Furthermore, rural areas face long odds in the competition for manufacturing investment. In a global economy, labor costs here are relatively high. “The classic skills rural Virginia has been known for offering are not in demand. We’re now in a knowledge-based economy, but we have rural counties where 58 percent of the adult population doesn’t have a high school diploma. That must change,” Schewel said.

 

Schewel offered some specific suggestions regarding how and where the state might focus its resources, including:

 

  • The state’s best investment might be in the more medium-sized urban areas, instead of the smaller towns. “We need to re-think our urban-rural relationships.”

  • Focus on “value-added agriculture.”

  • Stress GED and “local small college” programs.

  • “Cluster non-farm business” development efforts, targeting promising industry segments with more specific proposals.

Virginia Tech Extension, seen by some as a leader in classic rural development, was co-sponsor of the meeting. Ag Economist Wayne Purcell has been tracking the state’s rural economy for several years and the research he presented drew a clear but complex picture of a deteriorating economy.

 

With several graphs, Purcell illustrated growing gaps between rural and urban per-capita income and education.

 

For example, Virginia’s 42 rural counties now have per-capita incomes that are 50 percent lower than urban incomes and projected to get worse. Purcell pointed to numbers on income, unemployment, educational achievement, and population loss. He found particularly disturbing the growing percentage of rural residents in poverty or on welfare, and the number of young people who are leaving rural areas.

 

Since the goal of the meeting was to form a Virginia rural development council, we carefully read the handouts which summarized the work of councils in other states, searching for a clue of what we might expect.

 

According to these National Rural Development Partnership’s materials, rural development councils rarely come up with specific money-making schemes.

 

The eight-page, tiny-typeface write-ups of other state programs mostly featured leadership training, symposiums, staying on top of key issues, conducting studies, addressing issues, being a clearinghouse, partnerships, planning, seeking resources, offering guidance, encouraging, discussing, reviewing, assessing and so on. Colorado’s Rural Development Council paid to have a “value-neutral” play written and performed based on interviews with rural youth.

 

We found only nine specific money-making business development programs discussed out of the 40 states. Decide for yourself if any of these types of ideas are worthwhile for Virginia:

 

  • Idaho allocated $3 million to be used for site development and public facility construction necessary for business expansion.

  • Minnesota created a new Farmers’ Market in St. Paul.

  • Nebraska linked retiring business owners with younger residents to try to create more employment opportunities and sustain local businesses.

  • New York is planning to organize specialized training for small rural businesses.

  • Ohio took some of its tobacco settlement funds to develop four pilot programs: Education and scholarship, farmland preservation, livestock genetics and livestock fencing.

  • Oregon raised $140,000 to send a 70-foot Christmas tree to Washington.

  • Rhode Island identified a target group of manufacturing firms, assessed their needs and opportunities, and then provided support services to seven firms willing to share in the cost.

  • South Dakota created a micro-loan program, approving 110 loans for a total of $1.1 million since May 2000. The state leveraged $6.4 million in private sector funds. Over half of the loans went to start-up businesses.

  • Utah spent $40,000 to provide local wood product producers with training on how to work together to access regional, national and international markets. This included purchasing a small diameter timber mill. The crafters also now have a products and crafts store to consign their products.

The rural development “leadership challenge” in Virginia is finding where to focus. This isn’t Iowa, where you can get many excited with a new idea for corn. Virginia doesn’t have New England’s long tradition of local small manufacturing firms to build upon either. Rural Virginia has many different cultures, different resources and different economics.

 

This diversity, however, gives Virginia’s leadership a chance to lead. It will not be popular, but selecting a few existing, struggling enterprises with reasonable potential for success is what needs to be done. We have high-placed political leaders claim to bring business savvy to government. Good. They can use it to make these tough calls on rural development, saying “I’m sorry,” to most and “get busy,” to a few.

 

-- October 14, 2002

 

 

 

 

 

 

Charles Batchelor is a principal in Triquest Alliance and publisher of Va Ag Info, a newsletter focused on Virginia agriculture.